Affiliate marketing is a type of marketing in which a company rewards a third party – called an “affiliate” – with commission, perks and/or exclusive discounts on their products or services. In exchange, the affiliate recommends and promotes that company’s products or services to their network (e.g., family, friends, coworkers, etc.) with the goal of bringing in new sales and customers for the company. Every time the affiliate’s activities generate a sale for the company, the affiliate makes a commission on that sale.
Affiliate marketing offers a few unique advantages that many other marketing strategies (e.g., influencer marketing, social media ads, brand ambassadors) do not.
People tend to trust the people they know. This means they turn to their immediate network when they’re looking for recommendations. Affiliate programs leverage the power of word-of-mouth marketing to family and friends – statistically the most important factor in consumer purchasing decisions.
Affiliate marketing doesn’t require a business to spend a large sum of money upfront in the hope that the ad or campaign will generate a strong return on the investment (or even just recoup their costs). With affiliate marketing, your brand only pays out to your affiliates if & when they first make you money (by generating sales & word-of-mouth marketing for your company).
With affiliate marketing, your affiliates have skin in the game. Affiliates are compensated with commission, bonuses, and other incentives determined by your company for generating sales. If your affiliate isn’t generating sales, they’re not going to receive any compensation.
An affiliate is someone who loves a brand's product or service enough to want to share it with their network (family & friends). Affiliates are paid on commission, so their promotional activity needs to generate sales for your business in order for the affiliate to receive compensation.
A brand ambassador is someone who is hired to represent a brand in a positive light. Brand ambassadors are typically active on social media and are compensated by the brand with an upfront payment, free product, or both.
An influencer is someone with a large social media following who is paid by a brand per-post. Influencer marketing requires upfront compensation at a rate based on their number of followers instead of the number of conversions they generate from their posts.
Starting an affiliate program helps your business by:
- Exposing your products to new audiences through the promotional activities of your team of affiliates
- Offering a cost-effective marketing method with a great ROI
- Reducing the time & money you spend on marketing initiatives so you can focus on other aspects of your business
Yes! Affiliate programs are able to generate a high ROI for many service-based businesses.
Yes! We offer a 60-Day Money-Back Guarantee. If you've completed the Rexxy Frameworxx program, implemented every step of our system, and don't see any affiliate-generated brand lift within 60 days of purchasing Rexxy Frameworxx, we will issue you a full refund.
Nope! The Rexxy Frameworxx™ system is also highly effective for brands that want to uplevel their existing affiliate program. You can use our system to audit your existing assets and implement new tools and resources that will take your program to the next level.
Nope! In multi-level marketing programs (aka "network marketing" or an "MLM"), participants are encouraged to continuously onboard new recruits to work underneath them. More recruits gives the multi-level marketer higher status in the "pyramid" and higher monthly income, because the marketer collects a percentage of each of their recruit's sales (in addition to making commission on any sales they generate to customers outside of the business).
Another key differentiator is that MLMs typically require new recruits to spend several thousand dollars on a massive onboarding package of their products before they are accepted. MLMs are structured to deliver amazing returns for those at the very top of the pyramid (such as the company itself) but result in a net loss for many others.
By constrast, affiliate marketing is a mutually beneficial relationship between brands and individual affiliates. Affiliate programs enable the brand to reach new audiences and generate more revenue, while the affiliate marketer snags a healthy commission anytime their promotional efforts generate sales for the brand.
Affiliate marketers work independently and aren't expected to recruit people to work underneath them in order to be successful, and they don't have to spend thousands of dollars to be part of the program. Everyone wins!
Affiliate marketing is an effective & low-cost marketing strategy for both e-commerce & brick-and-mortar businesses. Whether you have one storefront or 1,000, starting an affiliate program is a highly effective strategy for increasing local brand awareness, bringing in new customers, and increasing revenue.
While the Frameworxx™ system was originally created for e-commerce businesses, several companies have successfully used our system to build thriving affiliate programs for their brick-and-mortar businesses.
The Frameworxx™ package also comes with 8 weeks of FREE access to our community forum. This is where you'll be able to exchange strategies and ideas with other brick-and-mortar businesses using affiliate marketing to scale their business.