Case Studies
Find out why so many brands rely on the Frameworxx™ system to build and scale a revenue-driving affiliate program.
Rexxy Affiliate Marketing Case Studies
Defy Affiliate Program
PRIMARY GOAL: Visibility through social sharing and giving their community a chance to give back. DEFY wanted to keep their affiliate community small and highly exclusive.
- The Defy program was designed with 3 tiers: Ambassador, VIP Ambassador and MVP Ambassador.
- We designed the program so that MVP ambassadors could opt to donate earned commissions to a cause of their choice.
- ALL affiliates were required to make a purchase in order to get accepted into the program.
- Program achieved a reach of 783k with 45 highly active affiliates in the first 3 months of operation.
- DEFY was able to secure distribution deals with 2 major sports platforms through their affiliate connections.
Rexxy Affiliate Marketing Case Studies
FitOn Affiliate Program
PRIMARY GOAL: Driving traffic to the fitness app’s new apparel line. FitOn wanted to focus strictly on building a team of organic affiliates/micro-influencers.
- Rexxy’s affiliate program launch campaign brought in over 280 qualified applications in the first 2 days.
- Affiliates met minimum criteria for engagement, reach, and audience type.
- All affiliates were required to make a purchase, generating an additional ~$10,000 in revenue (not including affiliate sales)
- FitOn’s program grew to over 100 active affiliates with a total reach of 350k+ in the first 2 months of operation.
Rexxy Affiliate Marketing Case Studies
J. Berry Affiliate Program
PRIMARY GOAL: Promoting the launch of their new direct-to-consumer site. They also wanted to drive brand awareness and highlight J. Berry plant-and-flower-lovers from the gardening community.
- Rexxy built a 2-tiered program for J. Berry determined by the reach of the affiliate.
- Affiliate program had 200k+ social reach in the first 2 days of program launch and 1M by the end of Week 4.
- 700% increase in affiliate-generated sales from Month 2 to Month 3.
Rexxy Affiliate Marketing Case Studies
Happy Nuts Affiliate Program
PRIMARY GOAL: Driving user-generated content to promote products and repurpose on social media. Focused on bringing in micro-influencer affiliates as they already had a strong macro-influencer program in place.
- As of 9/1/2022, the affiliates onboarded into the Happy Nuts affiliate program have a total reach of 340,833+.
Rexxy Affiliate Marketing Case Studies
Seed Bank Affiliate Program
A Rexxy affiliate marketing program for a cannabis seed bank made $170,466 in affiliate-generated revenue in the first month.
- Over 150 affiliate applications received on DAY ONE of program launch
- To date, program has maintained over 500 active affiliates, all of whom made a minimum $150 purchase from the brand in order to activate their affiliate account.
- At just 10% commission, top affiliates in the program are making more than $7,000/month.
- Affiliate-generated revenue surpassed $170k in the first full month of operations.
- 3-week contest (first affiliate to generate $10K in new customer sales won $1K cash) generated over $80K in new customer sales
Rexxy Affiliate Marketing Case Studies
Gut Supplement Affiliate Program
A gut supplement company coordinated their official brand launch with the launch of their Rexxy affiliate program, boosting organic marketing and mentions on social media.
- Over $10K in affiliate-generated revenue in the first 2 weeks of company launch, WITH ZERO AD SPEND!
- Over 75 registered qualified affiliates pre-launch before the product was even available for purchase
- Over 150 shared social posts in the first 48 hours after launch
- An incredible 67% of affiliates who shared the product on social media generated at least one sale for the brand
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